A high bounce rate does not always mean a page is unsuccessful. For example, if you run an ecommerce store, your checkout page will likely have a high bounce rate because it’s only designed to appear on the screen for a few seconds.
Another similar stat is Session Length, which tells you the total amount of time a visitor spends browsing your entire website, rather than just a single page. [1] X Research source
If your organic search traffic from Google is low, you might concentrate on improving SEO to rank higher for certain search terms.
If your impressions are low, focus on creating quality content that includes relevant keywords. [4] X Research source If your impressions are high but clicks remain low, the headlines at the tops of your pages might need some fine-tuning. Check competitor sites with similar content to see which style of headline works well for them.
To set up Analytics, you’ll need to add your tracking code to the pages you want to track. Many major hosting providers, including GoDaddy, Magento, Shopify, Wix, and Wordpress. com for Business make this easy due to their tight integration with the product. [6] X Research source
If you have a WordPress site, plugins like WP Statistics, Jetpack, Yoast SEO, and HubSpot are great alternatives with extra features. Or, if you want the full breadth of stats and reporting from Google Analytics but want something more user-friendly with dashboard integration, try MonsterInsights, Analytics Cat, Google Site Kit (official), or Analytify, which all use Google Analytics on the backend. Hosting providers like Wix, Squarespace, and Weebly all have built-in analytics tools that are easy to set up and interpret. [7] X Research source Plausible is a light-weight, open source alternative to Google Analytics that focuses on privacy. [8] X Research source Some options that are just as comprehensive as Google Analytics but offer added features and alternatives with paid subscriptions are Mixpanel, Adobe Analytics, FoxMetrics, and Chartbeat. You can also try services like SimilarWeb, Tranco, and Comscore to see your site’s strengths and weaknesses compared to the competition.
