Commonly known as the lead generating tool, landing pages help your website increase its traffic. In fact, campaign performances depend largely on the accurate implementation of these pages.
This article will teach you about 10 popular types of landing pages and which of them is ideal for your current project.
1. Product Landing Page
While most homepages lead visitors to navigate through various products and services, you should create a product page if you’re into selling retail and tech products. By using them as the landing page, you can strategically display products to your audience.
Imagine you offer a data recovery tool on your site. You’re currently running ads on the photo recovery services or other features of the tool.
You should create a product page for that particular app and make sure people clicking on the ads land on this page. A product page should contain the features and images of the product, along with a how-to guide.
2. Squeeze Page
The squeeze page helps you collect the email addresses of incoming traffic. Once you gather email addresses, it becomes easier to persuade visitors with promotions and engaging content. These pages should have a tempting call to action (CTA) button along with a simple page design.
Through these pages, you could offer newsletters, eBooks, whitepapers, and free trials of your product in exchange for their emails. People are more likely to share their email addresses if they get something in return. Also, it helps to build a long-lasting relationship with the customer based on value and trust.
3. Lead Generation Page
As the name suggests, this page is here to generate leads for your business or brand promotion. It may look like a squeeze page, but it has a broader purpose of collecting detailed data about a visitor.
Users’ names, email addresses, designations, industries, company names, and company sizes are a few pieces of information these pages typically collect. However, it can vary depending on the campaign goal and customer demography.
You must include compelling headlines demonstrating the benefits of your products and a catchy CTA button to have a successful lead generation drive. Also, mention that you comply with the visitors’ data privacy policies like General Data Protection Regulation (GDPR).
4. Splash Landing Page
This landing page intends to grab the immediate attention of the visitors, like a splash of water. This page appears on screen before someone lands on their expected page.
Instead of conversion, this intermediary page focuses on fulfilling an objective such as announcing promotions, new arrivals, or webinars.
You may also use them to set language preferences or take age declarations. These pages usually have minimal content or copy and only ask for the intended data.
5. Click-Through Landing Page
A click-through offers detailed information about an offer, enticing visitors to land on a conversion page. This landing page should help the user make informed purchase decisions instead of forcing them to checkout.
A splash page should contain perks and features of the product or service you want to sell. The information should be relevant and appealing to the target audience. Remember to add a CTA button to convince the visitor to proceed.
6. Long-Form Sales Landing Page
Simply put, a long-form sales landing page is the online version of an infomercial. Such landing pages have long-form content written in convincing and persuasive wording that leads the customer towards buying goods or subscribing to services. You can include testimonials, videos, and CTAs on this page.
You could also include a description of your goods or services along with a discount code. Don’t worry about the page length. You can answer all the questions users might have for a better chance of closing a sale.
7. 404 Landing Page
No matter how much you dislike encountering a 404 error while visiting a web page, your visitors will surely get it every once in a while. But, they don’t just have to abandon your website for good when it happens. Use this opportunity to generate some leads for your website.
A touch of humor is the best way to deal with this unpleasant situation. Be creative while creating the 404 landing page. It can spark interest in visitors to take a tour of your homepage (or any other sections of your website).
You can also add a CTA button on the 404 landing page. It helps you motivate your users to subscribe to newsletters, promotional emails, etc.
8. Coming Soon Landing Page
Visitors see coming soon landing pages in place of non-existing pages. You should create this landing page if your website isn’t live yet or you’re still developing some sections of it. You can also take the opportunity to show a sneak peek of upcoming service or product launches to potential users.
Collect some warm leads by asking them to enter their emails so that you can notify them upon the launch. This method will also help you develop the target demographic that you might want to focus later. Adding a countdown clock is another creative way to design this landing page.
9. Thank You Landing Page
In most cases, a Thank You landing page doesn’t serve any fruitful purpose. Its usage isn’t widespread either. The visitors see this page when they download or purchase a tool, or subscribe to a service. However, you can make this landing page more useful by including extra offers and gifts.
Utilize this chance to motivate the visitor who is already interested in your product and brand. Don’t just make them see a thank you message on that page. You may also want to add a link to your blog, social media channel, other related services, etc.
10. Pricing Table Landing Page
The pricing page of your website is a crucial landing page as it determines conversion. This landing page should contain the types of packages available for a service or product along with their costs.
Maximize Conversion for Stable Growth
Before creating any landing page, get your strategies straight and know your audience. Now, choose the right type of landing pages from this list according to your goals and get to work. In addition to a good landing page, you should further research web design to create a perfect website for your brand.
